What exactly is SEO and how can it help you?
Wikipedia’s definition of SEO is as follows: “Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.”
If done correctly SEO can be a businesses’ key to getting visitors to their website and making a sale. Google and many other search engines take thousands of factors into account to make sure that all websites that rank high for any given keyword or phrase is exactly what the searcher is looking for.
Generally SEO is free and can be done by the business owners themselves, however it is a full-time job all to itself. Optimal SEO efforts will include things such as article submissions, press releases, youtube videos, reviews, other websites linking back to your own, website optimization which includes meta tags, meta descriptions, organization and site maps. This is all just the tip of the iceberg…easy to see how it can be a full time job.
On top of being a full-time job it can take years in some cases to begin ranking on search engines. Search engines even take things like website age and how long a domain is registered for into account which is one of the reasons it can take so long. A brand new website has a slim chance in ranking for anything for at least 6 months. However I myself have ranked a brand new website in only two months, it is possible, but very time consuming.
At first glance it seems like a lot of work with little pay off. Not true at all. For example say you sell a program for losing weight. It’s a great program and it works and after a year or more the publicity begins to build up and the word gets out. Now your website can be found when people search “lose weight” on Google. Your website is on the first page and likely to be clicked on. Do you know how many people you’re website will be exposed to in one month for just that one keyword? 2,740,000 people in the United States alone searches that term in just one month.
Even better is SEO will allow your website to show up for potentially hundreds of keywords. It’s long hard work, but just think it 1% of those 2,740,000 bought your product, that would be 27,400 sales. Think you could live off that?
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